I needed to begin my research with scouting out competitors not just online, but local businesses also. Etsy and Ebay are two known e-commerce with a plethora of diverse products. Kudzu is a local Atlanta boutique selling both used and new items.

I looked into what is offered and how the quantity each category has on the websites with the competitors and Paris on Ponce. 

Paris on Ponce has a variety of unique objects. Each object for the website would need to be classified and put into categories to know the nature of the navigation. I lowered the scope from all the objects to just choosing one-hundred items. The items chosen would still give enough of a variety to base the creation of the website navigation.


I had eight participants help me learn about the classifications by having them organize the one-hundred objects into categories. Comparison between my sort and the testers showed similarities and some object differences.